SERVUS! owns and operates the Jasper 8 Theatres, 21 Denny’s full-service coffee shop units, and 136 quick service restaurants between the Long John Silver’s, Wendy’s, and Grandy’s franchises. We firmly believe our commitment to operations excellence will continue to serve as the foundation for our future success and growth.
With more than 50 years in the restaurant industry, SERVUS! prides itself on a reputation of keeping abreast with the times. We vow to uphold this reputation by employing the most qualified individuals to operate our restaurants.
We are very proud of the fact that 75% of our supervisory staff have been promoted from within our organization, and the average longevity of our supervisory personnel is 12.75 years.
The success of the founders, Bob Ruckriegel and his wife Lovella, began in 1964 with the opening of Jerry’s Restaurant in Jasper, Indiana. The tremendous success of this venture led to the establishment of our company as a leader in the restaurant industry with operations in Indiana, Kentucky, Michigan, and Illinois.
In 1969, when the fast food concept was in its infancy, our company took advantage of the opportunity to become a Long John Silver’s franchisee. With 103 units currently in operation, BR Associates is the largest Long John Silver’s franchisee in the nation.
In 1976, a Wendy’s Old-Fashioned Hamburgers franchise was acquired while continuing a steady growth pattern in our other divisions. Today, there are more than 4.5 million hamburgers served out of our 31 Wendy’s locations annually.
A Grandy’s chicken franchise was acquired in 1981 with restaurant facilities as well as a catering service. The Grandy’s operation has grown to nine Grandy’s locations in Indiana and Kentucky that provide the same great “Home Style in a Hurry” with products like our crispy fried chicken, creamy mashed potatoes, and homestyle gravy.
Sidal, Inc. was founded in 1987, by brothers Sid and Al Ruckriegel, with the opening of their first Rally’s Hamburger franchise in Terre Haute, Indiana.
In 1991, BR Associates, Inc. expanded the franchise to full-service restaurant industry with the acquisition of Denny’s Franchise-America’s Diner. Today, BR Associates, Inc. owns and operates 20 Denny’s locations.
In 1991, Sidal Inc. opened their first Papa John’s Pizza restaurant in Peoria, Illinois. Soon thereafter, the expansion of their Papa John’s Pizza franchise stretched from Central Illinois to Northwestern Indiana.
In 1998, BR Associates, Inc. purchased an eight-screen movie theatre in Jasper, Indiana. Jasper 8 Theatres provides the latest movie entertainment for the community in a fun-friendly environment.
In 2010, BR Associates Inc. expanded their Denny’s division by converting three Flying J restaurants into Denny’s restaurants. These restaurants are interstate locations and have become the full service restaurant of choice for Pilot Flying J Travel Centers.
BR Associates, Inc. and Sidal Inc. merged their companies on December 30, 2013. The company will move forward doing business as BR Associates, Inc.
September 2014 marked 50 years of business for Bob and Lovella Ruckriegel. Upon this great milestone, & in order to lead the company into its next 50 years of service, the decision was made to give the company a fresh, new look and name: SERVUS! Quality Food. Great Service. People First.
In early 2015, SERVUS! made the decision to close on the sale of their 26 Papa John’s restaurants to 4 different franchise organizations.
In April of 2017, SERVUS! made our partnership with McAlister's Deli official when we opened our first store in Bedford, IN. Plans for additional stores are scheduled into 2018.